{"id":3619,"date":"2025-09-17T14:49:57","date_gmt":"2025-09-17T14:49:57","guid":{"rendered":"https:\/\/consideratepouchers.org\/?p=3619"},"modified":"2025-09-17T14:51:36","modified_gmt":"2025-09-17T14:51:36","slug":"considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation","status":"publish","type":"post","link":"https:\/\/consideratepouchers.org\/uk\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/","title":{"rendered":"Considerate Pouchers Sweden Responds to EU Tobacco Excise Consultation"},"content":{"rendered":"<p>Considerate Pouchers Sweden has formally submitted its response to the Swedish Government\u2019s consultation on the European Commission\u2019s proposal to revise Council Directive 2011\/64\/EU on the structure and rates of excise duty applied to tobacco and tobacco-related products (Reference: Fi2025\/01535).<\/p>\n\n\n\n<p>The proposal seeks to expand EU-wide excise taxation to new categories of products, including nicotine pouches, heated tobacco, e-liquids (with and without nicotine), and even nicotine-free products. While the Commission\u2019s stated goals are harmonisation, public health protection, and tackling illicit trade, we are deeply concerned about the disproportionate impact these measures would have on consumers and Sweden\u2019s proven harm reduction model.<\/p>\n\n\n\n<p>In our response, we emphasized:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The 600% tax increase proposed for white snus and nicotine pouches in Sweden, which would undermine affordability and risk driving consumers back to cigarettes.<br><\/li>\n\n\n\n<li>The lack of justification for taxing nicotine-free products, which carry no addiction or health risks.<br><\/li>\n\n\n\n<li>Sweden\u2019s world-leading harm reduction success, where smoking rates have fallen below 6% thanks to affordable and accessible oral nicotine alternatives.<br><\/li>\n\n\n\n<li>The danger that excessive taxation will fuel illicit markets and create unintended substitution back to combustible tobacco.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Why Affordability Matters<\/h5>\n\n\n\n<p>Keeping smoke-free products affordable is not just an economic issue. In Sweden, affordable nicotine pouches have played a critical role in dramatically reducing smoking rates, reducing disease and death, and saving healthcare costs.<\/p>\n\n\n\n<p>As Sweden\u2019s Minister of Finance, Elisabeth Svantesson, recently stated:<\/p>\n\n\n\n<p>\u201cThe government wants each EU country to be able to tax tobacco and nicotine based on its relative harmfulness. And for us, it is obvious that the tax revenues should benefit Sweden\u2026 When the EU Commission presents its proposal, I will continue to fight for Swedish snus.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>This highlights two essential principles:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Risk-based taxation must guide EU policy&nbsp;<\/li>\n\n\n\n<li>National tax sovereignty matters: Sweden should retain the ability to set excise law in ways that align with its public health achievements and fiscal needs.<\/li>\n<\/ol>\n\n\n\n<p>If safer alternatives become too expensive, vulnerable consumers &#8211; especially low-income groups &#8211; may shift back to more harmful combustible products. That would be a step backwards in public health, not forwards.<\/p>\n\n\n\n<p>We urged policymakers to safeguard Sweden\u2019s evidence-based approach and to adopt proportionate, risk-based taxation that keeps safer alternatives accessible to adult consumers.<\/p>\n\n\n\n<p>Download the full response <a href=\"https:\/\/consideratepouchers.org\/wp-content\/uploads\/2025\/09\/cp_swed_consultation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Considerate Pouchers Sweden has formally submitted its response to the Swedish Government\u2019s consultation on the European Commission\u2019s proposal to revise Council Directive 2011\/64\/EU on the structure and rates of excise duty applied to tobacco and tobacco-related products (Reference: Fi2025\/01535). The proposal seeks to expand EU-wide excise taxation to new categories of products, including nicotine pouches, [&hellip;]<\/p>","protected":false},"author":12,"featured_media":3625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Considerate Pouchers Sweden Responds to EU Tobacco Excise Consultation - Considerate Pouchers<\/title>\n<meta name=\"description\" content=\"Considerate Pouchers Sweden has formally submitted its response to the Swedish Government\u2019s consultation on the European Commission\u2019s proposal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consideratepouchers.org\/uk\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Considerate Pouchers Sweden Responds to EU Tobacco Excise Consultation - Considerate Pouchers\" \/>\n<meta property=\"og:description\" content=\"Considerate Pouchers Sweden has formally submitted its response to the Swedish Government\u2019s consultation on the European Commission\u2019s proposal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consideratepouchers.org\/uk\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/\" \/>\n<meta property=\"og:site_name\" content=\"Considerate Pouchers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpouchers\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T14:49:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-17T14:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/consideratepouchers.org\/wp-content\/uploads\/2025\/09\/consultation-image-1024x945.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"945\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mariam Gogolishvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CPouchers\" \/>\n<meta name=\"twitter:site\" content=\"@CPouchers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariam Gogolishvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/consideratepouchers.org\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/consideratepouchers.org\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/\"},\"author\":{\"name\":\"Mariam Gogolishvili\",\"@id\":\"https:\/\/consideratepouchers.org\/#\/schema\/person\/bee799e620688ed9ee34c5aa0e8a8dcc\"},\"headline\":\"Considerate Pouchers Sweden Responds to EU Tobacco Excise Consultation\",\"datePublished\":\"2025-09-17T14:49:57+00:00\",\"dateModified\":\"2025-09-17T14:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/consideratepouchers.org\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\/\/consideratepouchers.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/consideratepouchers.org\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/consideratepouchers.org\/wp-content\/uploads\/2025\/09\/consultation-image.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consideratepouchers.org\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/\",\"url\":\"https:\/\/consideratepouchers.org\/considerate-pouchers-sweden-responds-to-eu-tobacco-excise-consultation\/\",\"name\":\"Considerate Pouchers Sweden Responds to EU Tobacco Excise Consultation - 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