Berlin, Germany, September 16, 2025 — This week, the international consumer movement Considerate Pouchers is bringing its Protect Pouches campaign to Germany. Under the banner “Pouches. Meine Wahl”, consumers will gather in central Berlin to demand clear and fair regulation for nicotine pouches.
On Monday, campaigners will collect handwritten postcards and video messages from consumers at Alexanderplatz, urging German lawmakers to legalize nicotine pouches with proper safeguards. On Tuesday, an eye-catching “jet-pack” action will take place across key Berlin landmarks – from ESG by the Wall to the Brandenburg Gate – to spotlight the urgency of protecting consumer choice and harm reduction.
The postcards echo a simple message from consumers to Members of Parliament:
“Please give us clear rules. Allow adults to buy safe, tested products in Germany. Set standards and ensure quality – but don’t take away this better alternative. I finally found something that works – for me, for my friends, and for my family. Please protect my choice.”
Currently, nicotine pouches are in a legal grey zone in Germany. Their sale is prohibited, yet over 1.4 million people already rely on them. This drives uncontrolled imports, no quality control, and missed opportunities for public health, tax revenues, and consumer protection.
Michael Raetze, Director of Considerate Pouchers Germany, said:
“Nicotine pouches are not freely available in Germany, so like many others, I regularly order them online from Austria, Sweden, or England. This is problematic because you never really know what’s in the products, how they are made, or whether the delivery is reliable. In addition, minors can get access far too easily. That’s why we are advocating for legalization with clear rules – age restrictions, nicotine limits, and fair taxation – so that consumers have access to a safe and considerate alternative.”
Juan Rafael Taborcía, Global Spokesperson for Considerate Pouchers, added:
“Germany is one of the largest smoking markets in Europe. Every smoker who cannot switch to safer alternatives is a missed chance to save a life. Pouches are smoke-free, tobacco-free, and already helping millions across Europe. By refusing to regulate them, Germany is leaving its citizens unprotected and its economy behind. We urge policymakers: follow the science, listen to consumers, and create smart rules that protect health, youth, and freedom of choice.”
The Protect Pouches campaign is rolling out across European capitals to ensure that consumer voices are heard in the debate on nicotine pouch regulation. After Prague, Stockholm and Paris Berlin is now the stage where consumers demand lawmakers recognize a simple truth: safer alternatives save lives, and responsible consumers deserve fair choices.
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