Embracing Harm Reduction: New Zealand’s Incoming Nicotine Regulations Pave the Way for a Progressive Approach
No smoke, no smell, an invisible choice that bothers no one and respects everyone
Community Engagement
We give a platform for pouchers to connect and engage with each other, fostering sense of community and shared commitment
Education and Awareness
We educate society and policymakers about the role of pouches in a comprehensive approach to ending smoking
Representation & Advocacy
We inform discussions on the challenges faced by pouchers, in terms of variety, information, safety, and availability
Combatting Misinformation On Nicotine Pouches
5m+
Users of nicotine pouches in the US alone
$11.3 billion
The predicted global value of the industry by 2027, according to a report by Grand View Research
0%
Amount of tobacco in most synthetic nicotine pouches
