A CP Pouch Ambassador is a shop, retailer, or point of sale that supports the consumer movement for nicotine pouches and Snus.
Ambassador shops help:
share accurate information with adult customers
grow the CP community locally
mobilise consumers when key policy decisions are being made
keep harm reduction options accessible and affordable
Sign up and become a CP Pouch Ambassador today
Benefits include:
Stay informed – Get policy updates and campaign actions straight to your inbox.
Increase visibility – Be featured on the CP Ambassador Map and show customers you support consumer choice.
Free materials for your shop – Receive CP QR cards, flyers, posters, stickers, and other campaign materials.
Local & international participation – Join shop visits, consumer actions, and international campaign moments.
A European network – Connect with like-minded retailers, advocates, and consumers across countries.
✅ Membership is free of charge.
Why it matters
Across Europe, nicotine pouches are increasingly targeted with restrictions such as:
flavour bans
unreasonable nicotine caps
excessive taxation
misinformation-driven regulation
Too often, these decisions are made without listening to consumers or retailers.
CP exists to change that — and we can’t do it without you.
O
Considerate Pouchers (CP) is a consumer-led initiative that amplifies the voice of adult nicotine pouch and Snus users across Europe. We support sensible, responsible regulation that protects harm reduction and adult choice.
Nicotine pouches are a smoke-free alternative – discreet, with no smoke and no smell – and they have helped many adults move away from smoking and other high-risk products.
The CP Pouch Ambassadors Program connects the community that supports smoke-free alternatives and believes in fair regulation.