Considerate Pouchers Hosts Fika to Make Smoking History

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16 May 2023, Stockholm, Sweden – Consumer group Considerate Pouchers celebrated its Swedish launch with “fika” outside the Riksdag in Stockholm on 16th of May.

The group, which has recently launched in both Sweden and the UK to promote the role of pouches in a comprehensive approach to ending smoking, provided traditional coffee and cake, as well as the opportunity to learn how pouches are helping in #MakingSmokingHistory in Sweden.

Sweden is on the verge of becoming the first country in the world to reach “smoke free” status, defined as when less than 5% of the adult population smokes.

How has Sweden achieved this? By its population using reduced risk nicotine products such as Snus, Nicotine Pouches and Vaping instead of smoking. Snus and Nicotine Pouches have long been part of Swedish culture, just like Fika, which is the term used to describe taking a coffee break often with pastries. 

So what better than combine the two and take the opportunity to talk to Swedish Policymakers about the role pouch’s have played in reducing smoking rates in Sweden. 

Considerate Pouchers believes that other countries can learn from Sweden’s model and consign smoking to the past. 

Carissa During, Director Considerate Pouchers Sweden, said:

 “Here in Sweden we’re very lucky — we have access to a huge range of alternatives to smoking.

“The Swedish story is fairly unique in a world where 1.1 billion people still smoke, we have perhaps by accident taken a different path in Sweden. We are extremely close to reaching the smoke free target of 5% which the EU has set all member states to try and achieve by 2035. Yet Sweden has almost achieved this 12 years early.”

The EU and the rest of the world should consider Sweden as a blueprint for how you can vastly reduce the harms caused by smoking by helping people switch to safer nicotine products” 

“We hope other countries will follow Sweden’s lead in making smoking history and benefitting public health and society.”

For more information about Considerate Pouchers and the #MakingSmokingHistory campaign, please visit 


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