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Stories, insights, and real voices on nicotine pouches and harm reduction.

Featured

New Zealand decided to legalise pouches. Then nothing happened.

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Latest stories

The EU just admitted Sweden is smoke-free, then kept attacking how it got there

For the first time, an EU institution has acknowledged Sweden as smoke-free, making it the first member state below the 5% smoking threshold.
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How To Lose A Cigarette in 10 Days: The Swedish Way Starts With a Tin

A Sunday date, a tin of pouches, and a reminder that the Swedish way to lose cigarettes often starts with one conversation.
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The WHO Found Its Spokeswoman. She Lives in a Palace.

Once a journalist. Now a palace spokeswoman for the WHO.
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Eternal Sunshine of the Spotless Lung

Here is the truth that the bureaucrats in the Commission can’t seem to swallow: The pouch isn’t perfect. But neither are we.
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Fantastic Lives and Where to Ban Them: Europe’s War on Harm Reduction

While real lives quietly improve, Europe’s policymakers chase control, ignoring the human reality behind harm reduction.
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Jailing the Smoke-Free: Brussels vs Sweden’s Success

A smoke-free success story meets EU inconsistency: why legal nicotine products could lead to prison across borders.
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