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Lithuania Moves to Regulate Nicotine Pouches

The Lithuanian government has drafted regulations to control the availability, strength, and advertising of nicotine pouches. The move aims to fill the regulatory gap surrounding these harm-reduction products in Lithuania. If approved, the regulations will take effect in 2024. The draft proposal defines pouches as “tobacco substitutes” and sets a limit of 16 mg per nicotine pouch. It also includes childproof packaging, pack limits of 20 pieces, and standard health warnings. However, the proposal includes a flavour ban, which has drawn criticism for potentially limiting the appeal of nicotine pouches as smoking alternatives. The draft’s passage could make nicotine pouches a legal and accessible option in Lithuania, potentially impacting the smoking market share.

Summary:

• The Lithuanian government has drafted regulations to regulate the availability, strength, and advertising of nicotine pouches.

• The draft proposal defines nicotine pouches as “tobacco substitutes” and sets a limit of 16 mg per pouch.

• The proposal includes childproof packaging, pack limits of 20 pieces, and standard health warnings.

• However, the draft also includes a flavour ban, which has been criticized for potentially limiting the appeal of nicotine pouches as smoking alternatives.

• If approved, the regulations will take effect in 2024 and could make nicotine pouches a legal and accessible option in Lithuania.

• Lithuania’s smoking prevalence rate is higher than the EU average, and nicotine pouch use is currently at 0.4%.

• Public opinion is encouraged to influence the draft to ensure practical and evidence-based thinking on smoking alternatives.

Read the full article here

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