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Blog
Stories, insights, and real voices on nicotine pouches and harm reduction.
Featured
Sentabr 3, 2026
New Zealand decided to legalise pouches. Then nothing happened.
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Latest stories
Iyun 3, 2026
The EU just admitted Sweden is smoke-free, then kept attacking how it got there
For the first time, an EU institution has acknowledged Sweden as smoke-free, making it the first member state below the 5% smoking threshold.
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Iyun 2, 2026
How To Lose A Cigarette in 10 Days: The Swedish Way Starts With a Tin
A Sunday date, a tin of pouches, and a reminder that the Swedish way to lose cigarettes often starts with one conversation.
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Iyun 1, 2026
The WHO Found Its Spokeswoman. She Lives in a Palace.
Once a journalist. Now a palace spokeswoman for the WHO.
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May 4, 2026
Eternal Sunshine of the Spotless Lung
Here is the truth that the bureaucrats in the Commission can’t seem to swallow: The pouch isn’t perfect. But neither are we.
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Aprel 23, 2026
Fantastic Lives and Where to Ban Them: Europe’s War on Harm Reduction
While real lives quietly improve, Europe’s policymakers chase control, ignoring the human reality behind harm reduction.
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Aprel 20, 2026
Jailing the Smoke-Free: Brussels vs Sweden’s Success
A smoke-free success story meets EU inconsistency: why legal nicotine products could lead to prison across borders.
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