Today is World Vape Day. Sweden just became the first country on earth to go smoke-free, with adult smoking down to 3.7 percent. The EU average is 24. Adults switched to safer products, and lives were saved.
Considerate Pouchers, a partner of the World Vapers’ Alliance, is using the day to point at what comes next. Across Europe, governments are moving to restrict the very products that drove Sweden’s success. A French law now allows a five-year prison sentence and a €375,000 fine for carrying a nicotine pouch.
“This is an attack on public health and on the people who chose to live healthier lives. We will see black markets emerge and we won’t stop smoking that way,” said Juan Rafael Taborcía, Global Spokesperson of Considerate Pouchers. “Sweden showed the world what works. Brussels is now being asked to outlaw it.”
The Tobacco Products Directive review is underway in Brussels. Considerate Pouchers and the World Vapers’ Alliance are calling on the European Commission to follow the evidence and keep safer alternatives available to the adults who rely on them.
World Vape Day was created to recognize the millions of former smokers who switched. Considerate Pouchers stands with them, and with every consumer defending the right to make that choice.
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