The Lithuanian government has drafted regulations to control the availability, strength, and advertising of nicotine pouches. The move aims to fill the regulatory gap surrounding these harm-reduction products in Lithuania. If approved, the regulations will take effect in 2024. The draft proposal defines pouches as “tobacco substitutes” and sets a limit of 16 mg per nicotine pouch. It also includes childproof packaging, pack limits of 20 pieces, and standard health warnings. However, the proposal includes a flavour ban, which has drawn criticism for potentially limiting the appeal of nicotine pouches as smoking alternatives. The draft’s passage could make nicotine pouches a legal and accessible option in Lithuania, potentially impacting the smoking market share.
Summary:
• The Lithuanian government has drafted regulations to regulate the availability, strength, and advertising of nicotine pouches.
• The draft proposal defines nicotine pouches as “tobacco substitutes” and sets a limit of 16 mg per pouch.
• The proposal includes childproof packaging, pack limits of 20 pieces, and standard health warnings.
• However, the draft also includes a flavour ban, which has been criticized for potentially limiting the appeal of nicotine pouches as smoking alternatives.
• If approved, the regulations will take effect in 2024 and could make nicotine pouches a legal and accessible option in Lithuania.
• Lithuania’s smoking prevalence rate is higher than the EU average, and nicotine pouch use is currently at 0.4%.
• Public opinion is encouraged to influence the draft to ensure practical and evidence-based thinking on smoking alternatives.
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