Snus and nicotine pouches are smoke-free products that help people switch and stay away from smoking. Pouchers place them under the lip, allowing nicotine to be absorbed through the oral mucosa (the mucous membrane lining the inside of the mouth), typically for around 30-60 minutes. And a specially designed waste compartment in the lid of the can provides temporary storage until it can be disposed of in a bin.
Pouches are made of non-woven materials manufactured from fibres, like a tea bag. And inside, the main ingredients are microcrystalline cellulose, pharmaceutical grade nicotine, binders, water and flavourings. Pouches come in a variety of flavours, nicotine strengths, sizes and packaging options, making them a versatile contribution to ending smoking.
No Smoke, No Smell
Unlike smoking, nicotine pouches do not produce smoke or smell, eliminating nuisance to others
An Invisible Choice
Nicotine pouches are easy to use, can be taken anywhere, do not require devices and are more environmentally friendly
The Safest Alternative to Smoking
Research shows that quitting smoking and using pouches instead can lead to improved health, including reduced risk of heart disease, cancer, and respiratory illnesses
FAQs
What are nicotine pouches?
They’re the modern exit ramp from cigarettes. Tiny, tobacco-free pouches you slip under your lip. No smoke, no tar, no smell. Just a cleaner, safer way for millions of smokers to finally quit.
Are nicotine pouches safe?
Compared to smoking? Absolutely. Pouches don’t involve combustion, don’t poison the air, and don’t leave you with lungs full of tar. The difference is night and day and it’s the difference between life and death for millions.
Why are we launching the Protect Pouches campaign?
Because some politicians want to make it harder (yes, harder) for smokers to switch to safer alternatives. Instead of celebrating innovation that saves lives, they’re plotting taxes, bans, and restrictions that push people right back to cigarettes. We’re not letting that happen.
Why focus on women’s health?
Because in Sweden, pouches have been a game-changer for women. Female smoking rates have plummeted as women switched to safer alternatives. If that works in Sweden, why wouldn’t we want the same outcome everywhere else? Banning or restricting pouches hurts women’s health.
What’s the Protect Pouches Tour?
We’re not just hiding behind press releases. We’re hitting the road: Prague, Stockholm, Paris, Berlin, Warsaw, Brussels. With a coffee bike. We’re meeting consumers, listening to their stories, collecting testimonials and handwritten postcards and delivering those stories straight to politicians who need to hear the truth: pouches help people quit smoking and live longer.
How can I get involved?
Show up. Speak out. Share your story. Join us in your city, sign our postcards, or just spread the word. The more voices we bring to Brussels, the harder it is to ignore reality: pouches save lives.
- Join us at a tour stop in your city
- Share your story online with #ProtectPouches
- Contact your MEP and tell them to defend safer nicotine alternatives
- Sign up for updates via our newsletter
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