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Stories, insights, and real voices on nicotine pouches and harm reduction.

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October 14, 2026

Eight countries want pouch bans. Four Swedish parties said no.

Last week, eight EU health ministers asked Brussels for the right to ban nicotine pouches. Sweden didn’t sign.

The EU’s “Safe Hearts Plan” Makes a Basic Scientific Mistake

In the prevention chapter of the Safe Hearts Plan, the Commission categorises nicotine pouches alongside cigarettes, heated tobacco products, and e-cigarettes.

December 16, 2025

They Made It Personal: The Human Cost of EU Nicotine Regulation

EU nicotine policy now threatens harm reduction tools that helped millions quit smoking. Real people, real lives, real consequences.

November 27, 2025

Sweden’s Youth Data: What SFP Didn’t Tell the European Parliament

Last week in Brussels, the Smoke-Free Partnership (SFP) presented “alarming” figures on underage nicotine pouch use in Sweden.

November 20, 2025

Sweden Just Drew the Line: Hands Off Pouches

While the rest of Europe is busy inventing ways to restrict anything that helps people quit smoking, Sweden just said a straightforward word.

November 20, 2025

Alert: Denmark’s Quiet Push Against Nicotine Pouches

Denmark is pushing for a new WHO language that would let countries ban nicotine pouches under the Framework Convention on Tobacco Control.

November 4, 2025

Ukraine shows a way forward – while Germany hesitates

Ukraine’s planned complete ban on nicotine pouches was halted, with the Health Committee returning the bill for revision to seek a compromise.